If your news monitoring needs are simple and you’re not concerned with monitoring every potential source, then perhaps a free media monitoring tool may be enough to get you started.īut an effective media or press monitoring strategy is about a lot more than simply knowing when a website mentions your brand.įreemium news monitoring platforms are often too basic or too limited to deliver genuine benefits.įor example, most free or entry-level media monitoring software only monitors the easiest media sources – news sites, blogs and perhaps Twitter. So is it possible to get by using a free media monitoring service? Once you’re using the platform, it may not be long before the limitations convince you to upgrade to a paid account. This is commonly referred to as the Freemium model. Or it may restrict the number of search terms, social media accounts and sources you can monitor. The media monitoring tool offers a basic free tier that limits the PR tracking tools and features you can access. You’re really signing up for a free trial or demo of a news monitoring tool for 7, 14 or 30 days – after which you’ll need to become a paid subscriber to continue using the service.If you’re new to news monitoring tools, you might wonder why anyone would opt for a paid tool when there are plenty of online media monitoring platforms inviting you to sign up or get started for free.
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